In the heart of Vietnam, the Central Highlands known locally as Tay Nguyen: stretch wide with red basalt soil, sunlit plateaus, and a rhythm of life shaped by the coffee tree. This land is bold and untamed, carrying a raw energy that seeps into everything it grows.

Tay Nguyen is where Robusta finds its true strength. The combination of volcanic soil, abundant sunshine, and resilient farmers creates beans that are full-bodied, intense, and rich with natural character.

From this origin comes a coffee that is earthy and powerful, with chocolate-like depth and a crema as thick as the highland soil itself. It is not only a taste but an experience a reminder of Vietnam's strength and authenticity.